Well it is your first day as a new manager. The question is what do you do first. That of course will depend on what the circumstance was that brought you here. Is this a new store, maybe a natural progression promotion, or are you replacing a manager that was replaced for reason? Lets look at these possibilities.
If you are the manager in a new store situation, you will likely be involved in the hiring process. Remember if you are hiring new help I would look for these traits first. Experience in most cases can be helpful because it transfers. So if you can find similar skills you can use them whether its cashiers, stockers, or department heads, give this serious consideration because it will help get you started well. If you are given responsibility for layout and stocking the store then look for experience this is critical. Many companies have store opening managers that travel and set stores, most times they do the layout and stocking. The important thing here is to make sure you take cues from him for how the company thinks about layouts for the time you are responsible. Getting a store started out on the right foot many times is the difference in a successful store and struggling store.
If you are taking over the store from a manager that has been promoted then it will probably be best to spend that first day looking over the crew, the store, and the past P&Ls. If the manager before you was promoted then he or she was probably doing things well. So don't jump in like a "bull in a china shop". Look around see what is good and what can be better. Take a few days and let the staff get used to you before you make too many changes. The reason I say this is we know that if you go in with a critical manner they will go on the defensive an not even listen. Communication is critical in the event you are replacing someone that was well thought of and liked. The first few days are important, however if you spend the first few days getting to know the team, it also gives you time to set your plan of action. You also can determine the best way to make any changes, or time to consider if the changes are really needed.
Taking over a store that has been successful is a delicate task because you want to make your mark. But you have to be careful of the previous managers reputation. Be sure those first few days are not wasted because of mistakes that could be hard to correct. So talk to the team, and your staff plan the moves you want to make and be cautious not timid. The 30 day point is important to have your plans made, and the timeliness set for action.
In my early years as a manager I seemed to continually replace managers that were fired or demoted. This will give you a great opportunity to make a fast reputation or continue the mediocrity from the stores past managers. I remember my first store was in post riot Detroit. I went in with a very good training as an assistant manager, so I was prepared. The first week I got to know everyone, the second I started working with my assistant to determine what immediate changes to make. Third and fourth week we made those changes and shortly after that we started to increase sales. The store had a huge invisible waste (shrinkage) and the easiest way I have found to correct waste, is to follow policy. We reviewed the things that had slipped in the past, corrected them and held the team members accountable for their actions. We also became assessable to the team, from a communication level. The increased team work and the people being more receptive to new changes also increased the appearance and customer service in the store.
From the simple fact that store appearance and customer service brings the quickest change in a sales trend. Store managers can attain the fast turnaround in stores that have not been well managed by heeding those two things. Unless there is a physical reason (road construction, or something of that nature) or the shopping area is in a tail spin, I seriously hope you try the simple effective plan. "Clean store, Great Customer Service."
Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts
Monday, December 13, 2010
Friday, December 10, 2010
Are you sure you want the schedule!
If you are in retail you need to understand the schedule has its drawbacks. You are not going to work 9-5. The schedule for managers is normally more than 40 hours and and the nights and weekends go into the schedule. When someone calls in sick you will be responsible for getting someone to cover the shift. If you can't get someone else it may be you. What to do in these situations is sometimes difficult. Frustration is tough if you have to stay but you need to understand it has to be done. You see you can do your best to make the customer experience what it should be, or you can go home and enjoy, at the risk of losing customers for the future.
A former head of a company I worked at always said when he viewed customers, the satisfied ones had dollar signs on the foreheads, because they would be back. The dollar signs represented the value of each customer meant to your future sales. The manager is the key, he has to create the environment that promotes great customer service. Customer service is replacing the employee who called in, instead of letting the store be short of help. Unfortunately many managers would just think about saving payroll, that is not bad thinking on a short term basis, but if you do this all the time you need to be careful what happens when customers tell everyone your store is one you can't get waited on.
You need to think about the fact that retail stores are open many hours, they include nights and weekends. I will tell you now, I have found some companies look at the management teams and expect nothing less than 60 hours aweek, remember you will be salaried that means no overtime pay. These companies have come to expect young managers are going to do whatever it takes to get ahead. Not everyone wants to spend their whole life working long hours. If you are one of those young eager-beavers go for it. Just remember a new girlfriend or new bride may not have the same thoughts. As a general manager I wanted my management team to get their time off, because I felt they would do a better job while they were in the store (and I expected it).
I am not sorry about all of the hours I put in, I was generally well rewarded with promotions, raises and bonus's. Their were things I missed with my daughter, but I was able to attend most of them. It is important that you understand these demands because your success or failure could hinge on the attitude you have. Most of us will work many years and trust me when I say your company may appreciate you but the fact remains. "They hire you, pay you and at the end of the day they are not your family" I started with one of the largest retailers in country when I graduated from school, after 17 years, I left them and they paid me every thing I had coming. But I was replaced in a matter of days and they moved on. Work at a job you love! Don't waste your time if you can't endure the bad with the good.
I said before I worked in Retail Management for more than 40 years I not try to discourage you, I just want you to go in with your eye's open!
A former head of a company I worked at always said when he viewed customers, the satisfied ones had dollar signs on the foreheads, because they would be back. The dollar signs represented the value of each customer meant to your future sales. The manager is the key, he has to create the environment that promotes great customer service. Customer service is replacing the employee who called in, instead of letting the store be short of help. Unfortunately many managers would just think about saving payroll, that is not bad thinking on a short term basis, but if you do this all the time you need to be careful what happens when customers tell everyone your store is one you can't get waited on.
You need to think about the fact that retail stores are open many hours, they include nights and weekends. I will tell you now, I have found some companies look at the management teams and expect nothing less than 60 hours aweek, remember you will be salaried that means no overtime pay. These companies have come to expect young managers are going to do whatever it takes to get ahead. Not everyone wants to spend their whole life working long hours. If you are one of those young eager-beavers go for it. Just remember a new girlfriend or new bride may not have the same thoughts. As a general manager I wanted my management team to get their time off, because I felt they would do a better job while they were in the store (and I expected it).
I am not sorry about all of the hours I put in, I was generally well rewarded with promotions, raises and bonus's. Their were things I missed with my daughter, but I was able to attend most of them. It is important that you understand these demands because your success or failure could hinge on the attitude you have. Most of us will work many years and trust me when I say your company may appreciate you but the fact remains. "They hire you, pay you and at the end of the day they are not your family" I started with one of the largest retailers in country when I graduated from school, after 17 years, I left them and they paid me every thing I had coming. But I was replaced in a matter of days and they moved on. Work at a job you love! Don't waste your time if you can't endure the bad with the good.
I said before I worked in Retail Management for more than 40 years I not try to discourage you, I just want you to go in with your eye's open!
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